New Books For Friends Logo

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FAL is proud to present the brand-new logo for Books For Friends (BFF), our bookstore in the main library!

BFF held a soft opening on March 10, 2022, and officially opened its doors on June 25. Managing a brick-and-mortar store was a new venture for us. We were getting by with a mixture of graphics to promote BFF, but as the bookstore’s popularity grew a unique logo for BFF became essential in promoting the bookshop.

Thanks to longtime FAL supporter Patrick Kenney, our logo design became an assignment for his “Sketching Fundamentals for Design” students at Berkeley City College. Over a period of four weeks, each student submitted their unique designs, which we provided feedback on. The incredible talent of each student made the final decision very difficult. After much deliberation, we ultimately decided on the design pictured here, created by Jerry Hsaio.

We are very grateful to Patrick Kenney, Jerry Hsaio, and all the participating students for their outstanding work. It was a fun project for us, and we are delighted with the result!